Empathetic eLearning Solution to Train the Sales Team of a U.S.-Based Senior Living Provider

Industry: Education

Offerings: Learning and Content Services

Business Case

This American senior living organization is a collective of the most successful, respected, and innovative experts in the senior living industry. The organization sought a partner in instructional design and course development to craft interactive eLearning modules for their sales program.

The Solution

Impelsys implemented a mentor-guided, scenario-based training approach for the senior living organization’s sales program. The aim was to take a route that provided essential feedback to facilitate application of practical skills. The course concluded with a simulation of the complete sales journey and evaluated the learners’ unassisted performance to determine certification eligibility.

Outcome

Impelsys’ approach empowered the sales team to excel in the eight-step senior living sales process. The feedback sensitized them to the nuances of selling the sensitive product and fostered empathy.

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